Blog

Notes from the studio.

Writing on ecommerce, software, AI, and design — from the team building it, not a marketing desk.

Jun 2, 2026·7 min read

Shopify Plus vs. Headless: How We Actually Decide

The honest version of the framework we use with clients — not a listicle of pros and cons, but the specific signals that push a project one way or the other.

Software

May 14, 2026·6 min read

When Custom Software Actually Beats Off-the-Shelf

Buying software is usually the right call. Here's the specific set of conditions where building your own wins instead.

Apr 29, 2026·8 min read

Building AI Copilots for Support Teams Without Losing Trust

How we design AI-assisted support tools that speed teams up without letting a hallucinated answer reach a customer.

Design

Apr 8, 2026·5 min read

Design Systems That Survive the Handoff to Engineering

Most design systems fall apart the moment development starts. Here's how we structure ours so they don't.

Case Studies

Mar 20, 2026·6 min read

Notes From Building DYNAMO Perfumes' Storefront

A behind-the-scenes look at the technical and design decisions behind our Shopify Prestige build for a luxury fragrance launch.

Case Studies

Feb 11, 2026·7 min read

What Changes When You Build POS for Regulated Retail

Lessons from building point-of-sale systems for pharmacy and other regulated retail environments.