Khaliq Solanki Optics

Challenge

Eyewear is a fit-and-look purchase — customers won't commit to prescription frames they can't picture on their own face, and that hesitation was capping conversion on the existing storefront for a brand crafting frames since 1982.

Approach

We rebuilt the storefront on Shopify and integrated a virtual try-on experience directly into product pages, letting shoppers preview frames on their own face via camera before adding to cart, alongside a cleaner shop-by-category browsing flow.

Result

A storefront that turns the biggest objection in online eyewear shopping — 'will this actually suit me' — into an in-page feature instead of a reason to abandon the cart.