Founded Cortexley in 2023 and leads its engineering. Has shipped Shopify migrations, custom POS systems and AI automation builds for ecommerce and regulated-retail clients.
Headless Shopify costs 2–3× more to build than Shopify Plus and takes twice as long. Here's the pricing breakdown and how we decide which one a project actually needs.
Buying off-the-shelf software is usually the right call. Here are the specific conditions where building your own wins instead — and what that actually involves.
Off-the-shelf POS systems solve most retail problems well. Here are the specific conditions where they stop fitting — and what a custom build actually involves.
The complete Shopify migration checklist: redirect mapping, data export, pre-launch QA, cutover steps, and what to verify in the first 72 hours — with full coverage of SEO preservation.
A realistic breakdown of what drives ecommerce build costs — from a basic Shopify theme to a fully custom headless storefront — and how to scope your project before requesting quotes.
UI/UX design quotes range from £500 to £150,000 for what looks like the same deliverable. This breaks down what drives the difference and what to budget for each project type.
AI automation is being sold to every business right now. This is a plain-language guide to what it actually does, where it saves real time, and where it is still oversold.
The difference between a software partner that ships what you need and one that ships what you said isn't obvious from a proposal. Here's what to look for.
Freelancers are faster and cheaper for small jobs. Agencies are better for complex builds. Here's exactly where the line is — and how to tell which side your project is on.
How we design AI-assisted support tools that genuinely speed teams up — without the risk of a hallucinated answer reaching a customer or damaging trust.